by Emma Hayes | Dec 13, 2019 | Opinion, Publishing
Storytelling has long been recognised for its ability to connect with people and for businesses, storytelling is a great tool in getting their message across. It isn’t complicated either as people generally remember stories as opposed to facts, figures or statistics...
by Emma Hayes | Oct 31, 2019 | Events, Networking
We were thrilled to be the sponsor for the MBA Summit in Dublin last week and there was a wonderful launch night last Friday that set things off nicely for the next day. The MBA Summit is about creating career-advancing opportunities for its MBA attendees through the...
by Emma Hayes | Sep 9, 2019 | Opinion, Publishing, Social Media
According to an article by RTE news, there has been a 30% increase in complaints about advertising but the chief executive of the Advertising Standards Authority of Ireland predict it is down to increased awareness rather than falling standards. The latest ASAI report...
by Emma Hayes | Jun 27, 2019 | Opinion, Publishing, Social Media
New media is something that everyone is talking about and as it includes video, audio, podcasting and written content as well as infographics, it is easy to understand why it has people’s attention. For businesses, it offers a whole new strategy to their...