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Metaverse: Risk vs reward
Despite the positive outlook for metaverse engagement, McKinsey suggests offsetting risk by establishing early rules of engagement for employees and marketing partners. While no company will want to be left behind, the metaverse is still uncharted territory, with a...
Leveraging the metaverse for your brand
While companies, real estate or otherwise, may be convinced the metaverse is the future, making the most of this opportunity is another matter. Specifically, real estate stands to derive value from the metaverse by using it as a way to engage with customers and devise...
Metaverse is not going anywhere
Futurists imagine that eventually, the “real” and “meta” world will blend into one, just as our online activities often bleed into our daily lives. Just as there were skeptics during the early days of the internet, however, there are some who, perhaps rightly, see the...
How The Metaverse Could Revolutionise Marketing Strategies
Ever since Facebook rebranded to Meta in October 2021, talk of the metaverse and the potential for it to revolutionise our lives has been everywhere. With Mark Zuckerberg and his company betting big that the metaverse is the next evolution of the internet, as well as...
Solving Business Problems Through Creativity
When conventional thinking fails in solving a problem, it’s time to get creative. Creative thinking has long been known to produce not only innovative solutions but also outperform more conventional methods. So why is creative thinking so overlooked nowadays?...
Launch of Ashbourne Heroes Initiative
McKeon Group celebrates 70 years in the construction industry by giving back to the local community McKeon Group was originally established back in 1950 under the name McKeon Construction by Tom McKeon. Back then, as one man and his van, Tom began providing...